Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books.

Knowing that I work in interactive marketing where 99% of our products are never even printed out onto a laser jet, I started reflecting on how much has changed in my industry, and our world, in the last thirty years.

My mom took computer classes where they used punch cards. My grandpa was on the original ARPAnet team. I remember the days of DOS. And here I am today.

I wonder what the future holds for technology, marketing, and, well, my life.

In a semi-related note, my childhood friend, Lauren, just had her first cover story published in Southwest Airlines Spirit magazine. Her article is about obsolescent technology. Read it! http://www.spiritmag.com/features/article/last_tech/

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