Just Updated – Links Page

I know it's been awhile since I've posted, but I have good news! If you want to read all the things I read instead of updating my own blog, please check out my Links page for St. Louis marketing sites, digital marketing industry blogs, and other sites that I enjoy reading when I'm not at … Continue reading Just Updated – Links Page

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Navigating a Vague Corporate Social Media Policy

You may have noticed this blog has been unfortunately blank for most of the last year. Aside from general negligence, I have been contemplating my company's vague social media policy, which states there is to be no use of social media for business purposes. The primary reason for this ban has been the lack of … Continue reading Navigating a Vague Corporate Social Media Policy

Review: ANA Mobile Marketing Day

Earlier this spring, I had the opportunity to attend an ANA Mobile Marketing Day, hosted by Sprint. I was excited to go because I have worked on a lot of websites, but I haven't had the opportunity to work on a mobile site yet. Mobile marketing is an interesting topic for me, because it is … Continue reading Review: ANA Mobile Marketing Day

Review: STLUX 2011

On February 25, I attended my first ever STLUX conference. STLUX is a one-day user experience conference where professionals come together and explore current research, trends, and best practices in creating phenomenal user experiences. The conference was held at the meeting facilities at the Edward Jones headquarters, but it was organized by GatewayCHI. (Fun fact: … Continue reading Review: STLUX 2011

Worth 1,000 Words

They say a picture is worth a thousand words. Recently a client request came through my office for an illustrator that does real time drawings of meetings. The idea behind the concept is that written notes are more apt to be biased and meaning distorted than if an artist sketches the conversation. This was a … Continue reading Worth 1,000 Words

You get what you pay for

In a down market like the one that we have been experiencing for the last year and a half, it's easy to understand why businesses are watching every penny.  I do it when I go shopping - why wouldn't a marketing manager or CEO? But lately I have been surprised by the number of business … Continue reading You get what you pay for

When life hands you lemons…

Make Lemonade. Do yourself a favor and take 35 minutes to watch this documentary called Lemonade that chronicles the big things that former ad agency employees were able to do once they were given the gift of losing their job. During this recession, I have watched fellow colleagues get the pink slip. I have watched … Continue reading When life hands you lemons…