Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text
Have you been to the Orange Future Self micro site yet? I have and this is what I saw. For Orange's 20th anniversary, the European telecom company uses some futuristic technology to take your photo via webcam, scan your facial features, and then serve up an avatar you can talk to via microphone or chat … Continue reading The future is cool, yet blotchy and with a British accent
This is a post about acronyms and how I don't like them. Today I was looking at a report that had a page of charts with the term LOB all over it. LOB is a new acronym for me. So, I did what anyone would do in this case - I Googled it. According to … Continue reading WTH is LOB?
You may have noticed this blog has been unfortunately blank for most of the last year. Aside from general negligence, I have been contemplating my company's vague social media policy, which states there is to be no use of social media for business purposes. The primary reason for this ban has been the lack of … Continue reading Navigating a Vague Corporate Social Media Policy
Earlier this spring, I had the opportunity to attend an ANA Mobile Marketing Day, hosted by Sprint. I was excited to go because I have worked on a lot of websites, but I haven't had the opportunity to work on a mobile site yet. Mobile marketing is an interesting topic for me, because it is … Continue reading Review: ANA Mobile Marketing Day
On February 25, I attended my first ever STLUX conference. STLUX is a one-day user experience conference where professionals come together and explore current research, trends, and best practices in creating phenomenal user experiences. The conference was held at the meeting facilities at the Edward Jones headquarters, but it was organized by GatewayCHI. (Fun fact: … Continue reading Review: STLUX 2011
My aunt is part of a team running in the St. Jude's Marathon this year in memory of a friend's son who lost his battle with cancer a few years ago. In order to raise money for St. Jude's, they are holding a Bingo Night in Town & Country, MO on September 10. Details are … Continue reading Bingo!
Just a quick post today as I'm busy with lots of exciting projects right now! You may have recently heard that Chevrolet sent a mandate that all brand communications should discontinue the use of "Chevy." In a recent article from Ad Age, Al Reis discusses the value that a nickname brings a brand. He argues … Continue reading What’s in a nickname?
They say a picture is worth a thousand words. Recently a client request came through my office for an illustrator that does real time drawings of meetings. The idea behind the concept is that written notes are more apt to be biased and meaning distorted than if an artist sketches the conversation. This was a … Continue reading Worth 1,000 Words
This was just too funny not to share.