Stop using “Click Here” in your link text

Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text

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The future is cool, yet blotchy and with a British accent

Have you been to the Orange Future Self micro site yet? I have and this is what I saw. For Orange's 20th anniversary, the European telecom company uses some futuristic technology to take your photo via webcam, scan your facial features, and then serve up an avatar you can talk to via microphone or chat … Continue reading The future is cool, yet blotchy and with a British accent

Navigating a Vague Corporate Social Media Policy

You may have noticed this blog has been unfortunately blank for most of the last year. Aside from general negligence, I have been contemplating my company's vague social media policy, which states there is to be no use of social media for business purposes. The primary reason for this ban has been the lack of … Continue reading Navigating a Vague Corporate Social Media Policy

Review: ANA Mobile Marketing Day

Earlier this spring, I had the opportunity to attend an ANA Mobile Marketing Day, hosted by Sprint. I was excited to go because I have worked on a lot of websites, but I haven't had the opportunity to work on a mobile site yet. Mobile marketing is an interesting topic for me, because it is … Continue reading Review: ANA Mobile Marketing Day

Review: STLUX 2011

On February 25, I attended my first ever STLUX conference. STLUX is a one-day user experience conference where professionals come together and explore current research, trends, and best practices in creating phenomenal user experiences. The conference was held at the meeting facilities at the Edward Jones headquarters, but it was organized by GatewayCHI. (Fun fact: … Continue reading Review: STLUX 2011