You get what you pay for

In a down market like the one that we have been experiencing for the last year and a half, it's easy to understand why businesses are watching every penny.  I do it when I go shopping - why wouldn't a marketing manager or CEO? But lately I have been surprised by the number of business … Continue reading You get what you pay for

Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% … Continue reading Obsolescence