Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% … Continue reading Obsolescence

Friday Funday

Just wanted to a take a quick minute to wish everyone a happy Friday and a fun-filled weekend. Here's a video from a Volkswagen campaign. They took an ordinary subway staircase and transformed it into a piano. Might not have *much* to do with driving a VW, but it is about brand awareness. They try … Continue reading Friday Funday

Top Brands on (and off) Twitter

Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So … Continue reading Top Brands on (and off) Twitter

Happy first birthday, blog!

I can hardly belive that it's been a year since I started my experiment in blogging. My boyfriend was the kind of kid who would take a part things just to see how they worked. I never understood those people... until it came time for me to understand the Internet. It started when I was … Continue reading Happy first birthday, blog!

Cheapskate Moment of the Day

I'm beginning to realize that I have turned into a curmudgeon. Yep. That's right. I am a tightwad. And it seems to have happened over night. I went to the LiveNation site today to see if tickets were available for the St. Louis leg of the Coldplay tour this year. Luck would have it, yes! … Continue reading Cheapskate Moment of the Day

Thirty second = 32nd or :30?

Every morning on my way to work, I listen to the radio. That means I have to listen to poorly executed radio commercials. Over and over again. Today I was zoning out, when I heard, "Celebrate Shell's thirty second anniversary." Immediately I thought to myself what's a 30 second anniversary?! I was waiting for some sort of marketing schtick about how Shell stations pump gas 30 seconds faster than other gas stations or some other meaningless claim. As the commercial goes on, they say "it's been a great 32 years." OH! When they said thirty second, they meant 32 years, not half a minute! I just wonder if they could have said the same thing, minus the early morning confusion. Did anyone from the Shell advertising team even think about the fact that the two phrases sound the exact same? And the worst part about this? I'm probably the only one who noticed.

Baking Soda is Amazing – Why isn’t it marketed as such?

When baking soda first hit the mass market in 1846, it was advertised as follows: “Not only does baking soda neutralize odoriferous fatty acids but it also attacks grease by turning it into — believe it or not — soap.” Now most people just keep a box in their fridge to keep it from smelling bad. What happened?