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Responsible for digital strategy, planning and implementation of new modular content managed website in SiteCore
Digital strategy and project management for the 2014 Annual Report for VF Corporation – parent company of The North Face, Vans, Timberland, Wrangler and Lee Jeans and other apparel brands
Managed multi-million digital display and SEM campaign. Published content and provided analytics on site visitors. Responsible for internal communication plans and long-term strategy.
Managed integrated efforts to rebrand retail locations, private label consumer goods and 5,000+ web information architecture and site redesign. Participated in RFP and SOW writing, presented plans to C-level executives and trained in-house staff to implement web site redesign plan with remote agency team.
Worked with agency partner and client to scope out and deliver complex XML-driven Flash component that not only loads an infinite number of stories in random order, but also goes into auto-pilot mode if users do not interact with the feature.
Developed site information architecture, wireframes, wrote all content and developed robust content-managed product catalog. Six-week timeline for initial launch.
Ensured that XML-driven Flash component was built to specs provided by agency partner for integration into customized content management system, ensured that component worked across common browsers and displays and delivered product on time and on budget.
Served as the Marketing Chairperson for the United Way of Greater St. Louis’ Tri-county Division’s annual campaign kick-off event. The event has raised more than $30,000 for the United Way during my involvement.
Board member for the Gateway Tennis Association, which promotes recreational tennis in the St. Louis-area. My responsibilities include email marketing, website maintenance and event planning and execution.
Led design of website’s home page and subpages before Elite was acquired by Thomson Reuters.
I spent the first four years of my career at Mozaic – a group of boutique marketing services agencies. I managed the development of the parent company’s website, in addition to dozens of other website projects, including many you see in my portfolio today.
Grad School Projects
SEO Team Project – Digital Strategies
Urban Nectar – Web Site Design
Additional Writing Samples
Integrated Communication Campaign – Undergraduate project
Press Kit – Undergraduate project
Published article – Fresh Gatherings, pg. 2
Other Past Clients
American Enterprise Insurance
Feed Products & Services
Fish & Richardson
Jim’s Formal Wear
LDI Integrated Pharmacy
Missouri Running Company
Sinar Bron Imaging
White & Case
World Corp Insurance