Who is JD Power?

I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates. Who is this JD Power and why should I trust his associates? I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, … Continue reading Who is JD Power?

Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% … Continue reading Obsolescence