Stop using “Click Here” in your link text

Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text

The future is cool, yet blotchy and with a British accent

Have you been to the Orange Future Self micro site yet? I have and this is what I saw. For Orange's 20th anniversary, the European telecom company uses some futuristic technology to take your photo via webcam, scan your facial features, and then serve up an avatar you can talk to via microphone or chat … Continue reading The future is cool, yet blotchy and with a British accent

Just Updated – Links Page

I know it's been awhile since I've posted, but I have good news! If you want to read all the things I read instead of updating my own blog, please check out my Links page for St. Louis marketing sites, digital marketing industry blogs, and other sites that I enjoy reading when I'm not at … Continue reading Just Updated – Links Page

Review: ANA Mobile Marketing Day

Earlier this spring, I had the opportunity to attend an ANA Mobile Marketing Day, hosted by Sprint. I was excited to go because I have worked on a lot of websites, but I haven't had the opportunity to work on a mobile site yet. Mobile marketing is an interesting topic for me, because it is … Continue reading Review: ANA Mobile Marketing Day

Review: STLUX 2011

On February 25, I attended my first ever STLUX conference. STLUX is a one-day user experience conference where professionals come together and explore current research, trends, and best practices in creating phenomenal user experiences. The conference was held at the meeting facilities at the Edward Jones headquarters, but it was organized by GatewayCHI. (Fun fact: … Continue reading Review: STLUX 2011

OK Go, you make me smile

It seems that every time a new OK Go music video comes out, I fall in love all over again. It reminds me of that Mouse Trap board game. Except way cooler. I love that OK, Go em braces not only having a good time with their music videos, but also the power of viral … Continue reading OK Go, you make me smile

Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% … Continue reading Obsolescence

One Leg at a Time

Everyone wakes up in the morning and puts their pants on one leg at a time... Unless you are one of these guys, who pogo-sticks, roof-jumps or back-flips into their jeans. This would make a great viral video campaign for a clothing company.

Another day, another dime…

I usually try to avoid The Office, Dilbert or any other form of entertainment that is so painfully similar to my everyday office experiences that it cannot be funny. Then I started reading the Clients from Hell blog and found that sometimes these sorts of things can be humorous. Today, they posted a Dilbert cartoon: … Continue reading Another day, another dime…