I know it's been awhile since I've posted, but I have good news! If you want to read all the things I read instead of updating my own blog, please check out my Links page for St. Louis marketing sites, digital marketing industry blogs, and other sites that I enjoy reading when I'm not at … Continue reading Just Updated – Links Page
With DATING CARDS! Can you imagine the reaction "Chad" would get handing these out to the lucky ladies at the bar? "Here's my dating card." "Umm... thanks." "Oh, it's not weird... I swear. I didn't even pay for them. I got 250 free on the Internet." "Right" "So can I buy you a Jagerbomb?" "No." … Continue reading Advertise Yourself
Earlier this spring, I had the opportunity to attend an ANA Mobile Marketing Day, hosted by Sprint. I was excited to go because I have worked on a lot of websites, but I haven't had the opportunity to work on a mobile site yet. Mobile marketing is an interesting topic for me, because it is … Continue reading Review: ANA Mobile Marketing Day
Just a quick post today as I'm busy with lots of exciting projects right now! You may have recently heard that Chevrolet sent a mandate that all brand communications should discontinue the use of "Chevy." In a recent article from Ad Age, Al Reis discusses the value that a nickname brings a brand. He argues … Continue reading What’s in a nickname?
They say a picture is worth a thousand words. Recently a client request came through my office for an illustrator that does real time drawings of meetings. The idea behind the concept is that written notes are more apt to be biased and meaning distorted than if an artist sketches the conversation. This was a … Continue reading Worth 1,000 Words
Make Lemonade. Do yourself a favor and take 35 minutes to watch this documentary called Lemonade that chronicles the big things that former ad agency employees were able to do once they were given the gift of losing their job. During this recession, I have watched fellow colleagues get the pink slip. I have watched … Continue reading When life hands you lemons…
I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates. Who is this JD Power and why should I trust his associates? I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, … Continue reading Who is JD Power?