In a down market like the one that we have been experiencing for the last year and a half, it's easy to understand why businesses are watching every penny. I do it when I go shopping - why wouldn't a marketing manager or CEO? But lately I have been surprised by the number of business … Continue reading You get what you pay for
Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% … Continue reading Obsolescence
Future View: 1993
Today during my team's morning status meeting, we were talking about technology and how we're bummed that cars still can't fly like they did on The Jetson's. Then, I came across a post about AT&T's 1993 ad campaign "You Will" and their predictions for how new technology would impact our everyday lives. Makes me wonder, … Continue reading Future View: 1993
Happy first birthday, blog!
I can hardly belive that it's been a year since I started my experiment in blogging. My boyfriend was the kind of kid who would take a part things just to see how they worked. I never understood those people... until it came time for me to understand the Internet. It started when I was … Continue reading Happy first birthday, blog!
Keeping it in perspective
At work, I am constantly reminded of the generational gap between young adults, like myself, and older business colleagues when it comes to both culture and technology. One of my primary responsibilities at work is to educate others on appropriate use of technology and how it can enhance their brand's marketing efforts. The gap extends beyond the conference room and into everyday casual conversation. This year, we've been experiencing devastating floods here in St. Louis. My coworkers talk about their memories of the last flood. When they turn to hear my anecdotes, all I can offer is that my mom took a picture of me sandbagging in Valley Park when I was in the second grade. Yes, I was in the second grade in 1993. To help relieve the shock when dealing with youngsters, Beloit College in Wisconsin publishes the Mindset List each year to help college professors understand the perspective of incoming college freshmen.