Summary of Qualifications

Digital marketing strategist with extensive project management and media planning experience. Capable of envisioning, leading and implementing complex online initiatives in-house and at agency. Nearly 10 years spent linking interactive strategies and tactics to traditional marketing communications. Able to build relationships, motivate and generate effective action with colleagues, clients and target audiences.

Professional Experience

DIGITAL MARKETING MANAGER – Nature’s Variety in St. Louis, MO. 2016 to present

  • Manages redesign, enhancements and maintenance of 7 brand and corporate websites in 3 languages
  • Oversees development, media planning and optimization of multi-million dollar display, video and paid search ad budget for PetSmart, Petco and independent retailers
  • Develops strategy and executes social media engagement programs across Facebook, Instagram, YouTube and Twitter
  • Collaborates with E-commerce team on programming, strategy and advertising for Amazon, Chewy, PetFlow, Pet360 and others
  • Supports shopper marketing in execution of digital components of campaigns
  • Manages CRM/e-mail marketing programs to consumers and retailers

VICE PRESIDENT OF DIGITAL STRATEGY – FleishmanHillard in St. Louis, MO   2015 / 2016

  • Developed forward-thinking strategies and plans that help clients, technical staff, creatives and account managers drive improved business performance through web, mobile and application technology development initiatives
  • Led multiple, simultaneous digital/technical projects, supporting on-time and on-budget delivery
  • Contributed to the design and development of website features and functionality
  • Analyzed and improved performance of websites and other digital solutions
  • Assisted with new business development

ASSOCIATE DIRECTOR OF DIGITAL STRATEGY – FleishmanHillard in St. Louis, MO     2014 / 2015

  • Developed forward-thinking strategies and plans that helped clients, technical staff, creatives and account managers drive improved business performance through web, mobile and application technology development initiatives
  • Leds multiple, simultaneous digital/technical projects, supporting on-time and on-budget delivery
  • Contributed to the design and development of website features and functionality
  • Analyzed and improved performance of websites and other digital solutions

CONTENT & MEDIA MANAGER – Anheuser-Busch in St. Louis, MO     2014

  • Supported digital marketing communications and all paid media for premium light beer family, including Michelob ULTRA, Bud Select, Select 55 and Michelob Golden Light brands
  • Planned, executed and optimized Michelob ULTRA’s national advertising budget, including television, print, digital display and video, search and social channels
  • Worked with field marketing managers to plan, execute and optimize local media activations for spot television, local print, radio, out of home and digital placements
  • Facilitated content development, review and approval for Michelob ULTRA website redesign and migration to Adobe CQ5 Content Management System
  • Managed relationships with premium light brand management team, media buyers, creative and media agencies, promotional partners and media vendors
  • Established, analyzed and optimized key media and marketing performance indicators

DIGITAL MARKETING PROJECT LEADER – Edward Jones in St. Louis, MO     2013 / 2014

  • Planned and executed multi-million national digital advertising program, including display, search and custom content sponsorships with MLB Chatting Cage, NHL/NBC Sports and other sites
  • Managed relationship with agency partners and alignment opportunities across digital agencies
  • Led high-profile web projects including client extranet site updates and website redesign
  • Consulted with marketing strategists and executed digital components of marketing campaigns including owned, earned and paid media strategies and local extensions.
  • Analyzed and reported analytics and advertising key performance indicators for optimization
  • Researched emerging digital marketplace trends and applies insights to marketing activities

DIGITAL MARKETING PROJECT LEADER – Edward Jones in St. Louis, MO    2010 / 2013

  • Led online marketing projects, including website and mobile app updates, information architecture and content strategy, wire frame development and video production
  • Oversaw production, review and optimization of multi-million dollar digital display banner advertising, search engine marketing and custom content sponsorships with agency partners
  • Wrote and published content for web sites, social media, email and print marketing materials
  • Worked with developers to build, test and implement web sites and client account extranet site
  • Reported and interpreted web analytics to optimize content

ACCOUNT EXECUTIVE – Mozaic in St. Louis, MO     2010

  • Managed $2 million re-branding and web redesign for Army & Air Force Exchange Service
  • Wrote and maintained project documentation, including status updates, project plans, new business proposals, site maps, wire frames and marketing plans

INTERACTIVE ACCOUNT MANAGER – Mozaic in St. Louis, MO     2007 / 2010

  • Managed $500,000 in annual revenue for new web sites and ongoing support projects
  • Developed strategies and documentation including proposals, estimates, briefs and scope
  • Created, complied and copy edited web site and online ad content
  • Scheduled projects and managed creative and technical resources
  • Communicated with clients throughout the project life cycle

INTERNSHIPS

MARKETING & WEB SERVICES INTERN – Saint Louis University in St. Louis, MO 2005 / 2007

ACCOUNT COORDINATOR INTERN – Moosylvania Marketing in Maplewood, MO     2006 / 2007

MARKETING INTERN – Golterman & Sabo in Kirkwood, MO     2005

Education

MASTER OF BUSINESS ADMINISTRATION, MARKETING University of Missouri – St. Louis     2015

  • 3.92 GPA

BACHELOR OF ARTS, COMMUNICATION & MARKETING Saint Louis University     2007

  • 3.98 GPA summa cum laude, Phi Beta Kappa national honor society         

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