Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use “click here” for your link text, and that time has passed.

1. Not everyone is using a device that requires them to click a mouse
2. Your site design should give clear cues to users when they should be clicking – through link text color, underlines, or other graphic clues
3. Contextual link text makes your web copy easier to read and helps with search engine optimization

::hops off soap box::