Viral Video Wednesday

In addition to my last post about the web cam music video, I just found another great example of viral video marketing. This time, it's Benson mattress company's attempt to set the world record for mattress dominos. Mattress dominos? Yeah. See it for yourself: How ridiculous and fun. I like when the people scream and … Continue reading Viral Video Wednesday

Web Cam Music Video

The story? A Japanese band called Sour created this synronized web cam video. The result? Eye candy! Probably my favorite music video since the Ok Go treadmills in "Here We Go Again" 🙂 I love when bands come up with cool ways to showcase their music... and it has a viral component. I saw it … Continue reading Web Cam Music Video

I don’t get it

Can someone please help me understand UNIQLOCK? I just don't get it. From the UNIQLO site: UNIQLO blog part UNIQLOCK first appeared on our home page in June 2007 as part of our polo shirt campaign. UNIQLOCK is a blog part with a built-in clock function. A group of girls wearing UNIQLO clothes introduce their … Continue reading I don’t get it

Baking Soda is Amazing – Why isn’t it marketed as such?

When baking soda first hit the mass market in 1846, it was advertised as follows: “Not only does baking soda neutralize odoriferous fatty acids but it also attacks grease by turning it into — believe it or not — soap.” Now most people just keep a box in their fridge to keep it from smelling bad. What happened?