Stop using “Click Here” in your link text

Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text

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WTH is LOB?

This is a post about acronyms and how I don't like them. Today I was looking at a report that had a page of charts with the term LOB all over it. LOB is a new acronym for me. So, I did what anyone would do in this case - I Googled it. According to … Continue reading WTH is LOB?

Cinco de Who Cares?

Call me "el Grincha" but I couldn't care less about celebrating Cinco de Mayo. Don't get me wrong - I enjoy the occasional margarita. But why exactly should I care about Mexicans defeating the French in the battle of Puebla? Contrary to what many ignorant Corona drinkers may believe, Cinco de Mayo is not the … Continue reading Cinco de Who Cares?

You get what you pay for

In a down market like the one that we have been experiencing for the last year and a half, it's easy to understand why businesses are watching every penny.  I do it when I go shopping - why wouldn't a marketing manager or CEO? But lately I have been surprised by the number of business … Continue reading You get what you pay for

Another day, another dime…

I usually try to avoid The Office, Dilbert or any other form of entertainment that is so painfully similar to my everyday office experiences that it cannot be funny. Then I started reading the Clients from Hell blog and found that sometimes these sorts of things can be humorous. Today, they posted a Dilbert cartoon: … Continue reading Another day, another dime…

Top Brands on (and off) Twitter

Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So … Continue reading Top Brands on (and off) Twitter