Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text
WTH is LOB?
This is a post about acronyms and how I don't like them. Today I was looking at a report that had a page of charts with the term LOB all over it. LOB is a new acronym for me. So, I did what anyone would do in this case - I Googled it. According to … Continue reading WTH is LOB?
Cinco de Who Cares?
Call me "el Grincha" but I couldn't care less about celebrating Cinco de Mayo. Don't get me wrong - I enjoy the occasional margarita. But why exactly should I care about Mexicans defeating the French in the battle of Puebla? Contrary to what many ignorant Corona drinkers may believe, Cinco de Mayo is not the … Continue reading Cinco de Who Cares?
You get what you pay for
In a down market like the one that we have been experiencing for the last year and a half, it's easy to understand why businesses are watching every penny. I do it when I go shopping - why wouldn't a marketing manager or CEO? But lately I have been surprised by the number of business … Continue reading You get what you pay for
Another day, another dime…
I usually try to avoid The Office, Dilbert or any other form of entertainment that is so painfully similar to my everyday office experiences that it cannot be funny. Then I started reading the Clients from Hell blog and found that sometimes these sorts of things can be humorous. Today, they posted a Dilbert cartoon: … Continue reading Another day, another dime…
Who’ll pay for Hulu?
Heard on the radio today that Hulu is going to start charging a subscription fee for its site. They already show commercials. Why would I want to pay money AND watch commercials? Oh, that's right... I don't want to do that.
Top Brands on (and off) Twitter
Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So … Continue reading Top Brands on (and off) Twitter
The Joy and Sorrow of Account Service
The Vendor Client relationship - in real world situations I'm big on metaphors. This movie? A metaphor for my job.
Thank you WordPress
Just wanted to say thanks for still being up even though Google is down. I am really glad I host my site here instead of through Blogger right about now. Check out all the complaints at http://twitter.com/#search?q=google
I haven’t forgotten about you!
Sorry that it's been so long since I've posted on the site. My life has been crazy. I am volunteering most of my free time with the Gateway Tennis Association in St. Louis. My grandfather established the organization ten years ago. He passed away last week and I am helping a team of generous volunteers … Continue reading I haven’t forgotten about you!
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