It’s hard to make it look easy


I have fallen in love.

No, not with a boy. With this video from Google’s outdoor campaign in Berlin, promoting their video searching capabilities.

When you break it down, it’s really just a frame, set up in a public place. Simple as pie.

But, much like the saying “simple as pie” – it’s not so simple. Have you ever tried to make pie crust from scratch?

It’s hard to make your marketing look effortless. But that’s the beauty of Google – they make hard stuff easy and cool for everyday people. That’s the true test of anything that comes out of their office.

Was it hard? Yes.
Did we make it easy? Yes.
Will people think it’s cool. Yes.

Okay, let’s do it.

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