Stop using “Click Here” in your link text

Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text

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Just Updated – Links Page

I know it's been awhile since I've posted, but I have good news! If you want to read all the things I read instead of updating my own blog, please check out my Links page for St. Louis marketing sites, digital marketing industry blogs, and other sites that I enjoy reading when I'm not at … Continue reading Just Updated – Links Page

Review: ANA Mobile Marketing Day

Earlier this spring, I had the opportunity to attend an ANA Mobile Marketing Day, hosted by Sprint. I was excited to go because I have worked on a lot of websites, but I haven't had the opportunity to work on a mobile site yet. Mobile marketing is an interesting topic for me, because it is … Continue reading Review: ANA Mobile Marketing Day

Review: STLUX 2011

On February 25, I attended my first ever STLUX conference. STLUX is a one-day user experience conference where professionals come together and explore current research, trends, and best practices in creating phenomenal user experiences. The conference was held at the meeting facilities at the Edward Jones headquarters, but it was organized by GatewayCHI. (Fun fact: … Continue reading Review: STLUX 2011

You get what you pay for

In a down market like the one that we have been experiencing for the last year and a half, it's easy to understand why businesses are watching every penny.  I do it when I go shopping - why wouldn't a marketing manager or CEO? But lately I have been surprised by the number of business … Continue reading You get what you pay for

OK Go, you make me smile

It seems that every time a new OK Go music video comes out, I fall in love all over again. It reminds me of that Mouse Trap board game. Except way cooler. I love that OK, Go em braces not only having a good time with their music videos, but also the power of viral … Continue reading OK Go, you make me smile