Top Brands on (and off) Twitter

Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So … Continue reading Top Brands on (and off) Twitter


Water Works

I recently read an article about consumer backlash against plastic water bottles and a trend toward using TAP WATER! Just five years ago, carrying around a bottle of Evian was not only refreshing, it was a status symbol. Now with a slower economy, combined with increased awareness about environmental impact, people are finally starting to see that plastic bottles of water aren't as cool as they once thought they were.