You may have noticed this blog has been unfortunately blank for most of the last year. Aside from general negligence, I have been contemplating my company's vague social media policy, which states there is to be no use of social media for business purposes. The primary reason for this ban has been the lack of … Continue reading Navigating a Vague Corporate Social Media Policy
My friend Wendy is stationed in Cameroon, West Africa, as a grassroots micro finance volunteer for the Peace Corps. After her first few months in a village without running water or paved roads, she realized that a lot of the kids in Cameroon can't read and don't have access to books. When Wendy contacted an … Continue reading Shameless Plug for Books for Cameroon
When I was in college I was offered a job blogging. Cool. Right? I thought so too until I found out that the company wanted me to blog about their clients products and how fabulous they are. And while I'm all for evangelizing the stuff I like, I think it's crooked when people get paid … Continue reading Advertising and blogging – finally there are rules!
I can hardly belive that it's been a year since I started my experiment in blogging. My boyfriend was the kind of kid who would take a part things just to see how they worked. I never understood those people... until it came time for me to understand the Internet. It started when I was … Continue reading Happy first birthday, blog!
Just posted on my Resume Rehab blog about a woman who is looking for a job using a t-shirt with her resume printed on it. Too bad when I tried to look for her online to find out more, she didn't have a web site, online resume, Linked In, blog, Facebook page... nothing. Given the fact that the Internet has taken over the world of marketing (and most of the world, in general) is it possible for a successful marketer to have a virtually non-existent web presence? Doesn't seem like a very effective personal marketing plan to me.
I track hits on my blog as well as my client sites on a regular basis. And that tracking data includes what search engine terms people follow in order to get to a particular web page. But now, Google has taken search engine tracking to a new level, extrapolating influenza outbreaks by location, based on searches for flu symptoms.