Awkward campaign of the day

As if the Kotex U Beaver wasn't unsettling enough, now I find out that Burger King is launching their Whopper Virgins campaign in 5 days. No, you are not mistaken. It's called Whopper Virgins. They've travelled to the ends of the earth to find people who have never before eaten a Whopper... or a Big Mac. Then they did a taste test to see which burger the "virgins" liked best.