Stop using “Click Here” in your link text

Just a quick public service announcement reminding my fellow digital marketing and communication professionals: there was a time and place to use "click here" for your link text, and that time has passed. 1. Not everyone is using a device that requires them to click a mouse 2. Your site design should give clear cues … Continue reading Stop using “Click Here” in your link text

Just Updated – Links Page

I know it's been awhile since I've posted, but I have good news! If you want to read all the things I read instead of updating my own blog, please check out my Links page for St. Louis marketing sites, digital marketing industry blogs, and other sites that I enjoy reading when I'm not at … Continue reading Just Updated – Links Page

Hairspray on the dry erase board, who knew?

We all do it from time to time, leaving dry erase marker on the dry erase board too long. Then when the time comes, no matter how hard to try to wipe it off, the marker will not come off. Spraying water on it is futile. Google to the rescue! I searched "how to clean … Continue reading Hairspray on the dry erase board, who knew?

Using Mailchimp for E-blasts

If you're a regular reader, you know that I am on the board for the Gateway Tennis Association. My grandfather founded Gateway as a way to create opportunities for recreational tennis to help grow the sport in St. Louis. After my grandfather passed away in April, I started working closely with a group of AMAZING … Continue reading Using Mailchimp for E-blasts

This post is bananas

B-A-N-A-N-A-S No, seriously. It is. This video changed my life. Much like the guy demonstrating this technique, I have been wasting precious seconds of my life, struggling to free yummy banana fruit from its devilish peel through the stem. Now, I can peel bananas with ease... and without frustration. Just follow along with this brief … Continue reading This post is bananas

Top Brands on (and off) Twitter

Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So … Continue reading Top Brands on (and off) Twitter

Why Tweets aren’t enough

I'll admit I've been sucked into the Twitter world. So much so, that I have to limit my time on it to once every few hours. Hey, some people get coffee breaks or cigarette breaks... I get Twitter breaks. I started using TweetDeck, which is an application that allows you to organize, search and mark … Continue reading Why Tweets aren’t enough

Who needs TV or even TiVo?

I know lots of people who swear by their Tivo and even more that religiously plop down in front of the boob tube every week to watch their favorite shows. I am sure even know some who record their shows on VCR (even if they'd never admit it to me). I have never been able … Continue reading Who needs TV or even TiVo?