2X Ultra Cool

I went to stock up on some laundry detergent a week ago and could not find my usual brand/bottle, much to my dismay. Before leaving the aisle with a second choice, I noticed a smaller version of my usual brand on the bottom shelf. I picked it up and saw the words "New 2X Ultra Tide." Those (smart) people at Tide decided to come out with a concentrated version of laundry detergent that saves plastic, water and space. Okay, so maybe I'm being a bit over zealous when it comes to laundry detergent. But seriously! How many other consumer goods products could eliminate excess from their products and generate excitement about new ways to improve standard products?


Water Works

I recently read an article about consumer backlash against plastic water bottles and a trend toward using TAP WATER! Just five years ago, carrying around a bottle of Evian was not only refreshing, it was a status symbol. Now with a slower economy, combined with increased awareness about environmental impact, people are finally starting to see that plastic bottles of water aren't as cool as they once thought they were.

I can see clearly now…

Give the Gift of Sight is an organization that donates eyeglasses to people in developing countries as well as the underprivileged in North America. Visit http://www.givethegiftofsight.org/youcanhelp/ to learn more about how you can recycle your old frames or make a donation.