I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates. Who is this JD Power and why should I trust his associates? I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, … Continue reading Who is JD Power?
Everyone wakes up in the morning and puts their pants on one leg at a time... Unless you are one of these guys, who pogo-sticks, roof-jumps or back-flips into their jeans. This would make a great viral video campaign for a clothing company.
Today during my team's morning status meeting, we were talking about technology and how we're bummed that cars still can't fly like they did on The Jetson's. Then, I came across a post about AT&T's 1993 ad campaign "You Will" and their predictions for how new technology would impact our everyday lives. Makes me wonder, … Continue reading Future View: 1993
In one sentence: I am blown away by the VIA Group's pro bono project for the Salvation Army of Northern New England. As you can see from these photos, they were able to use donated ad space, volunteers and local businesses to put the Salvation Army's message and mission all over Portland, Maine. Learn more … Continue reading This Campaign Cost Nothing
In addition to my last post about the web cam music video, I just found another great example of viral video marketing. This time, it's Benson mattress company's attempt to set the world record for mattress dominos. Mattress dominos? Yeah. See it for yourself: How ridiculous and fun. I like when the people scream and … Continue reading Viral Video Wednesday
Okay, so I have to confess this ad for Air New Zealand made me giggle. They also did an in-flight safety video. While it's informative, it's also super hilarious. I can only imagine the looks on the passengers faces when they turn it on! To see more about the campaign, or to see the bloopers … Continue reading Nakey Time for Air New Zealand
This video is a few years old, but it's hilarious.
I know lots of people who swear by their Tivo and even more that religiously plop down in front of the boob tube every week to watch their favorite shows. I am sure even know some who record their shows on VCR (even if they'd never admit it to me). I have never been able … Continue reading Who needs TV or even TiVo?
I was thoroughly disappointed by this year's Superbowl ads. You'd think that if a company decided to drop a couple mil on an ad, they'd make it remotely entertaining... or... <gasp!> memorable. I still haven't figured out why there were ballet dancing football players with lizards. And don't even get me started on invented words. … Continue reading Take these golden wings and learn to advertise