Friday Funday

Just wanted to a take a quick minute to wish everyone a happy Friday and a fun-filled weekend. Here's a video from a Volkswagen campaign. They took an ordinary subway staircase and transformed it into a piano. Might not have *much* to do with driving a VW, but it is about brand awareness. They try … Continue reading Friday Funday

Mad Men according to Sesame Street

AMC's Mad Men is officially cultural phenomenon. Not because it won a ton of awards. Not because every blogger and Twitterer writes about them. Not even because Banana Republic launched a line of clothes inspired by the show. Mad Men has rocketed in the uber phenomenon status because cute little muppets are now teaching kids … Continue reading Mad Men according to Sesame Street

Future View: 1993

Today during my team's morning status meeting, we were talking about technology and how we're bummed that cars still can't fly like they did on The Jetson's. Then, I came across a post about AT&T's 1993 ad campaign "You Will" and their predictions for how new technology would impact our everyday lives. Makes me wonder, … Continue reading Future View: 1993

This Campaign Cost Nothing

In one sentence: I am blown away by the VIA Group's pro bono project for the Salvation Army of Northern New England. As you can see from these photos, they were able to use donated ad space, volunteers and local businesses to put the Salvation Army's message and mission all over Portland, Maine. Learn more … Continue reading This Campaign Cost Nothing

Viral Video Wednesday

In addition to my last post about the web cam music video, I just found another great example of viral video marketing. This time, it's Benson mattress company's attempt to set the world record for mattress dominos. Mattress dominos? Yeah. See it for yourself: How ridiculous and fun. I like when the people scream and … Continue reading Viral Video Wednesday

Nakey Time for Air New Zealand

Okay, so I have to confess this ad for Air New Zealand made me giggle. They also did an in-flight safety video. While it's informative, it's also super hilarious. I can only imagine the looks on the passengers faces when they turn it on! To see more about the campaign, or to see the bloopers … Continue reading Nakey Time for Air New Zealand

Top Brands on (and off) Twitter

Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So … Continue reading Top Brands on (and off) Twitter