Just wanted to a take a quick minute to wish everyone a happy Friday and a fun-filled weekend.
Here’s a video from a Volkswagen campaign. They took an ordinary subway staircase and transformed it into a piano. Might not have *much* to do with driving a VW, but it is about brand awareness. They try to put the FUN in FUNCTIONAL. Plus, they video taped it and now the campaign has a viral component. Good work.
While I won’t be stepping on any giant piano keys this weekend, I am going to my high school homecoming football game (go Lancers!) and rock-climbing with a friend!