In addition to my last post about the web cam music video, I just found another great example of viral video marketing. This time, it’s Benson mattress company’s attempt to set the world record for mattress dominos.

Mattress dominos? Yeah. See it for yourself:

How ridiculous and fun. I like when the people scream and make funny faces as their mattresses fall. Whether or not they win the world record, now everyone who sees the video knows about Benson Beds in the UK!

I originally found this video via Apartment Therapy.