Why Tweets aren’t enough

I’ll admit I’ve been sucked into the Twitter world. So much so, that I have to limit my time on it to once every few hours. Hey, some people get coffee breaks or cigarette breaks… I get Twitter breaks.

I started using TweetDeck, which is an application that allows you to organize, search and mark tweets as read. This has improved my Twitter break efficiency tremendously. Now I can go right to my friends and family first, then check other feeds that I am interested in and if I have extra time, read randomness from everyone else.

Because I have been on Twitter a lot more, I have been posting a lot less on the blog. But I can’t blame my slacking on Twitter alone. I am involved in SO MANY THINGS right now! In addition to having a full-time job and social life, I have taken on lots of side projects, including:

Anyways, my inspiration for this post is based on an article by Adam Singer: 19 Reasons You Should Blog and Not Just Tweet. Here are my favs:

1.  Blogging demonstrates true commitment and passion to your industry that you really can’t fake long-term.  Most won’t be able to sustain it over long periods of time with frequency, but those who do so are rewarded in spades and stand out from the crowd.

5.  Secret everyone knows:  most of Twitter is just linking to blogs and content on the open web.  Being the end product people are actually interested in and focus their attention on is where your ideas will be studied carefully, not in the cacophony of Twitter.

7.  Twitter is in a sense social sticky notes, or the SMS of the Internet (however you want to consider it).  It’s snack-sized content.  Are you or your business interesting enough to provide the full course?  It’s telling who engages deeper vs. those who simply choose to engage 140 characters at a time.

8.  Cumulative results over time from blogging, each post incrementally adds value to your site as a whole.  Not necessarily true on Twitter.

13.  140 characters is often more than necessary – but also it is often less than necessary.

14.  Everyone on Twitter is looking for the next big thing or most interesting piece of content to link to.  Wouldn’t you rather be the big thing than merely another person pointing at it?

17.  Careful of how much time you devote to Twitter instead of contributing to your own channel.  Spend the most time nurturing that – time spent in Twitter comes at the opportunity cost of fresh content to your blog.  You can use Twitter and other micro networks to draw subscribers and interest, but the premier value is in working on your own material in a unique space.

Okay, Adam. You got me there.


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