No one craves caffeinated beverages like Guns N’ Roses fans.
Dr. Pepper teamed up with Guns N’ Roses to offer a free Dr. Pepper soft drink for every American fan in honor of the release of the first GN’R album in 17 years. In the first 24 hours after the release of Chinese Democracy, fans inundated the Dr. Pepper web site.
Then the Dr. Pepper site crashed and fans got ticked off.
Not only did they get mad at Dr. Pepper for the site crash, they got mad at GN’R. Talk about a sales promotion gone wrong.
According to CNN, Dr. Pepper says that they had “extended the window for the giveaway from 24 to 42 hours, added a toll-free line to handle consumer requests for the coupons and set up an interactive voice recorder to accept coupon requests.” (See the CNN article here.)
And while there’s no use crying about spilled soda, now Guns N’ Roses is threatening to sue Dr. Pepper.
Maybe it’s just me, but not all publicity is good publicity. Especially when it makes both the band and the soft drink company look petty.