When I Grow Up I Wanna Work in Advertising

colleenjaycox — Tue, 09 Jun 2009 14:35:19 +0000

This video is a few years old, but it’s hilarious.

Posted in advertising, Career, Commercials, Random but Fun Tagged: "When I Grow Up" campaign, addy, advertising, commercial, Meyocks Group, monster, YouTube

Top Brands on (and off) Twitter

colleenjaycox — Mon, 01 Jun 2009 16:14:00 +0000

Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands.

So I’m calling out some of the top 100 brands that SHOULD be on Twitter that aren’t… yet.

#4 Apple
I’ve seen the commercials. The Mac is supposed to be the cool guy. Since IBM is on Twitter @ibmevents, I’m going to have to say that Apple is a step behind on this one. I know I’d appreciate a little Twitter love when my iPod shows that sad iPod face…

#7 Microsoft
Those Zunes aren’t going to sell themselves.

#10 Coca-Cola
Coca-Cola spends millions on web site promotions like the CGI Happiness Factory, but they aren’t willing to sign up for a free Twitter account and assign a PR or marketing staff person with the task of monitoring the tweets related to their brand. I can’t imagine how many people are already talking about how they’re craving a Diet Coke right about now. Or maybe that’s just me!

#18 IKEA
There’s an entire (un-official) blog dedicated to do-it-yourself-ers that modify Ikea products for added efficiency. They could be talking about new product releases, decorating ideas or even helping people figure out how to turn a box full of parts into a new bookshelf!

#25 Skittles
The new Skittles web site is devoted to Web 2.0 with links to YouTube, Facebook and even Twitter. But the company doesn’t even have its own Twitter account? Lame. Well, lame and a completely incomplete launch.

#29 Lego
Anyone on Twitter that follows @GuyKawasaki (who doesn’t follow Guy?) will see all the crazy Lego creation links he posts. Wouldn’t it be phenomenal if Lego was also posting links to these creations?

#47 Subway
Wouldn’t you like to know what Jared is eating for lunch today? I sure would.

#75 Budweiser
Maybe because I’m from St. Louis and I’m still a little salty about the InBev takeover… but seriously! They could be posting about new commercials, where the clydesdales will be making appearances… I’m going to stop there. I guess I’ll have to settle for the alcohol-induced Texts from last night blog for now.

Posted in advertising, Commentary, Helpful Tips, Interactive, interactive marketing, Rants, technology Tagged: Apple, brand republic, brands, Budweiser, clydesdales, Coca-Cola, Diet Coke, facebook, Guy Kawasaki, Happiness Factory, IBM, IKEA, IKEA hacks, InBev, iPod, Jam, Jared Fogle, Lego, Mac, marketing, Microsoft, Skittles, St. Louis, Subway, Texts from last night, Twitter, Web 2.0, YouTube, Zune

Face-to-Face Facebook

colleenjaycox — Wed, 02 Jul 2008 15:29:12 +0000

What it would be like if Facebook happened face-to-face

Had to share the funniest video from Idiots of Ants and the BBC’s The Wall.

I don’t think there could be a more true depiction of the phenomenon known as Facebook.

It’s hard to make it look easy

colleenjaycox — Fri, 06 Jun 2008 18:24:35 +0000

I have fallen in love.

No, not with a boy. With this video from Google’s outdoor campaign in Berlin, promoting their video searching capabilities.

When you break it down, it’s really just a frame, set up in a public place. Simple as pie.

But, much like the saying “simple as pie” – it’s not so simple. Have you ever tried to make pie crust from scratch?

It’s hard to make your marketing look effortless. But that’s the beauty of Google – they make hard stuff easy and cool for everyday people. That’s the true test of anything that comes out of their office.

Was it hard? Yes.
Did we make it easy? Yes.
Will people think it’s cool. Yes.

Okay, let’s do it.

Little Miss No It All » YouTube

When I Grow Up I Wanna Work in Advertising

Top Brands on (and off) Twitter

Face-to-Face Facebook

It’s hard to make it look easy