Mattress dominos? Yeah. See it for yourself:

How ridiculous and fun. I like when the people scream and make funny faces as their mattresses fall. Whether or not they win the world record, now everyone who sees the video knows about Benson Beds in the UK!

I originally found this video via Apartment Therapy.

The story? A Japanese band called Sour created this synronized web cam video.

The result? Eye candy! Probably my favorite music video since the Ok Go treadmills in “Here We Go Again”

I love when bands come up with cool ways to showcase their music… and it has a viral component. I saw it and wanted to share it on my blog… don’t you want to do the same?

I originally discovered the Sour music video on the Amensia blog.

I just don’t get it.

From the UNIQLO site:

UNIQLO blog part UNIQLOCK first appeared on our home page in June 2007 as part of our polo shirt campaign. UNIQLOCK is a blog part with a built-in clock function. A group of girls wearing UNIQLO clothes introduce their original dance with the screen changing in time with the clock. The overriding aim is to transmit UNIQLO’s global view to the world using our MUSIC×DANCE×CLOCK form of communication that can transcend any language barrier.

At the same time, our WORLD.UNIQLOCK has become increasingly well known in the Internet world. The WORLD.UNIQLOCK page on our website shows a world map displaying the number and location of users who incorporate UNIQLOCK parts into their own blogs.

When we launched our second cashmere version of UNIQLOCK in October 2007, we had 33,481 blog parts established in 73 countries around the world.

We launched our third version of UNIQLOCK blog part, “20 COLOR T”, on April 28 in which we express a strange world where live pictures and animation merge.

UNIQLO is currently aggressively expanding its global operations in New York, London, Hong Kong, South Korea and China. We will continue to design promotions focusing on our key ”global” theme.”

Comments appreciated.

So here’s my question – with all the talk about how our water supply is now contaminated with chemicals from prescription drugs and cleaning supplies and the greater push for Method “enviro-friendly” cleaning products – why isn’t there a bigger marketing push for the return of baking soda as a simpler cleaning product?

When baking soda first hit the mass market in 1846, it was advertised as follows: “Not only does baking soda neutralize odoriferous fatty acids but it also attacks grease by turning it into — believe it or not — soap.” Now most people just keep a box in their fridge to keep it from smelling bad. What happened?

I visited the Arm & Hammer baking soda web site to see what else they’re doing to market baking soda as the best thing since sliced bread. There’s some creepy video lady named Jill that shares the “secret” powers of Arm & Hammer through a micro site and disseminates not-so-special special offers. (Side note: why can’t marketers just call a “special offer” a “coupon”?)

I am totally convinced that baking soda is the super hero of home and personal cleaning products. It’s not even that hard of a sell. That’s why it completely ticks me off that I don’t hear about it. Sure, there are a couple of magazine articles here and there… but I haven’t seen any online, television or radio ads about it. I haven’t seen any on-premise demonstrations or contests to create the next great home cleaning product solution using readily available products from grocery stores.

There’s a serious lack of promotion for the brand – coupons don’t count. Half-assed viral/word-of-mouth marketing (via a “e-mail to a friend link) and branding pre-made toothpaste and deodorant are not enough. I have no clue who Jill is. Get a real spokesperson. One that people have heard of – and like! Even a spokesperson that the public hates would be well enough if it got you some publicity. I feel like the world is just waiting for someone to openly sing the praises of baking soda! (I’m available if you get really desperate…)

Get on your toes, Arm & Hammer (is there even another baking soda company out there?) and get to work so little marketing blogger evangelists aren’t the only ones singing the praises of the miracle maker known as baking soda!