Tag Archives: technology

You get what you pay for

In a down market like the one that we have been experiencing for the last year and a half, it’s easy to understand why businesses are watching every penny.  I do it when I go shopping – why wouldn’t a … Continue reading

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Filed under Career, Commentary, interactive marketing, Rants

Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our … Continue reading

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Filed under advertising, Career, Commentary, Interactive, interactive marketing, Pop Culture, Random but Fun, Raves, technology

Future View: 1993

Today during my team’s morning status meeting, we were talking about technology and how we’re bummed that cars still can’t fly like they did on The Jetson’s. Then, I came across a post about AT&T’s 1993 ad campaign “You Will” … Continue reading

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Filed under advertising, Commercials, Random but Fun, technology

Happy first birthday, blog!

I can hardly belive that it’s been a year since I started my experiment in blogging. My boyfriend was the kind of kid who would take a part things just to see how they worked. I never understood those people… … Continue reading

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Filed under Commentary, Narcissism, Random but Fun, Raves

Would you rather…?

Analyzing priorities in a digital world

I spent the holiday weekend at a friend’s lake house. One day while we sat on the dock, his father asked me if I’d rather go without the Internet or my cell phone? To me, this made no sense – considering I can access the Internet from my phone AND make calls online. Add that to the fact that I own a laptop and have a wireless air card for Internet access…I realized that I am fortunate to have so many ways to communicate that I do not have to chose between technologies!

The Beneath the Brand blog recently posted an OTX survey of teenagers between the ages of 13 and 17, asking them which scenario they would prefer. The findings indicate that today’s adolescents have a completely different perspective on communication, social relationships and technology. Continue reading

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Filed under Market Research, technology

Keeping it in perspective

At work, I am constantly reminded of the generational gap between young adults, like myself, and older business colleagues when it comes to both culture and technology. One of my primary responsibilities at work is to educate others on appropriate use of technology and how it can enhance their brand’s marketing efforts.

The gap extends beyond the conference room and into everyday casual conversation. This year, we’ve been experiencing devastating floods here in St. Louis. My coworkers talk about their memories of the last flood. When they turn to hear my anecdotes, all I can offer is that my mom took a picture of me sandbagging in Valley Park when I was in the second grade. Yes, I was in the second grade in 1993.

To help relieve the shock when dealing with youngsters, Beloit College in Wisconsin publishes the Mindset List each year to help college professors understand the perspective of incoming college freshmen. Continue reading

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Filed under Helpful Tips