Just wanted to a take a quick minute to wish everyone a happy Friday and a fun-filled weekend. Here’s a video from a Volkswagen campaign. They took an ordinary subway staircase and transformed it into a piano. Might not have *much* to do with driving a VW, but it is about brand awareness. They try [...]
Posts Tagged as ‘marketing’
June 1, 2009
Top Brands on (and off) Twitter
Of the 100 most mentioned brands on Twitter, the vast majority do not have corporate accounts. Imagine the influence that these brands could have if they were engaging in conversations with consumers via Twitter. They could answer questions, respond to reviews and, in general, gain insight into how their customers feel about their brands. So [...]
May 27, 2009
The Joy and Sorrow of Account Service
The Vendor Client relationship – in real world situations I’m big on metaphors. This movie? A metaphor for my job.
March 25, 2009
Happy first birthday, blog!
I can hardly belive that it’s been a year since I started my experiment in blogging. My boyfriend was the kind of kid who would take a part things just to see how they worked. I never understood those people… until it came time for me to understand the Internet. It started when I was [...]
February 16, 2009
Cheapskate Moment of the Day
I’m beginning to realize that I have turned into a curmudgeon. Yep. That’s right. I am a tightwad. And it seems to have happened over night. I went to the LiveNation site today to see if tickets were available for the St. Louis leg of the Coldplay tour this year. Luck would have it, yes! [...]
December 1, 2008
McMarketing
How much is a slice of cheese worth to you?
McDonald’s says it’s worth nineteen cents.
That’s why if you stop by your neighborhood Mickie-D’s today, you’ll notice that they’ve removed the double cheeseburger from their $1 value menu. A double cheeseburger will now run you $1.19.
August 21, 2008
Thirty second = 32nd or :30?
Every morning on my way to work, I listen to the radio. That means I have to listen to poorly executed radio commercials. Over and over again.
Today I was zoning out, when I heard, “Celebrate Shell’s thirty second anniversary.” Immediately I thought to myself what’s a 30 second anniversary?! I was waiting for some sort of marketing schtick about how Shell stations pump gas 30 seconds faster than other gas stations or some other meaningless claim.
As the commercial goes on, they say “it’s been a great 32 years.” OH! When they said thirty second, they meant 32 years, not half a minute!
I just wonder if they could have said the same thing, minus the early morning confusion. Did anyone from the Shell advertising team even think about the fact that the two phrases sound the exact same?
And the worst part about this? I’m probably the only one who noticed.
March 2, 2010
Obsolescence
Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% [...]
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