Bingo!

My aunt is part of a team running in the St. Jude’s Marathon this year in memory of a friend’s son who lost his battle with cancer a few years ago.

In order to raise money for St. Jude’s, they are holding a Bingo Night in Town & Country, MO on September 10. Details are below if you are interested in participating.

Unable to join in the bingo fun but still want to contribute to a great cause? You can donate on my aunt’s St. Jude’s Marathon page!

WHAT: Fundraiser to benefit St. Judes Children’s Cancer Research Hospital

WHERE: Wellbridge Athletic Club Town & Country

WHEN: Friday, Sept. 10, 2010 5:30 to 8:00 pm.

WHO: Members and non-members are welcome (age 14 or older, please).

Minimum donation of $25.00 per person at the door for three bingo cards. Each card an additional $1.

Prizes for every game winner.

Food, snacks, drinks and dessert will be available for an additional donation.

We need to count heads for tables, chairs, etc. Please call or sign up at the WAC T&C front desk: (636) 207-3000

Questions? Call Jeanine @ (636) 458-9587 or email jdneu@msn.com

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Filed under Commentary, Community Service

What’s in a nickname?

Just a quick post today as I’m busy with lots of exciting projects right now!

You may have recently heard that Chevrolet sent a mandate that all brand communications should discontinue the use of “Chevy.” In a recent article from Ad Age, Al Reis discusses the value that a nickname brings a brand. He argues that, in most cases, it’s a good thing that consumers call your company by its nickname because they are familiar and comfortable with the brand.

Reis goes on to discuss many companies that successfully do business under two names (Coca-Cola/Coke, for example) and offers further proof that a nickname cannot be contrived by marketers (Radio Shack/The Shack) and be expected to catch on with consumers.

His formula for success? What he call’s the Marketing Trifecta: “In addition to its formal name, a brand should have 1) a relatively short nickname, 2) a word it owns in the mind and 3) a powerful visual. If you can accomplish all three, you have hit the marketing trifecta.”

It makes sense to me. But I can think of a couple brands where this doesn’t ring true because Reis’ trifecta doesn’t necessitate a positive connotation to the nickname.

Take Jack in the Box, for example:

  • Formal name: Jack in the Box
  • Nickname: Jack in the Crack (ouch)
  • Word it owns: Jack
  • Powerful visual: Big head with little hat

Do you have any examples of other brands that you think have hit the trifecta? Which ones fall short even though they have all the requisites?

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Filed under advertising, Commentary

Worth 1,000 Words

They say a picture is worth a thousand words.

Recently a client request came through my office for an illustrator that does real time drawings of meetings. The idea behind the concept is that written notes are more apt to be biased and meaning distorted than if an artist sketches the conversation.

This was a particularly interesting concept to me, as I like to think of myself as a “words” person.

  1. I like lists.
  2. And neatly spaced grids.
  3. And bullets.
  4. And paragraphs upon paragraphs of 12th-grade-reading-level prose with phenomenal topic sentences.
  5. Uncharacteristically, I am also starting to appreciate a well-organized flow-chart.

But words CAN be extremely limiting. Limited by personal vocabulary, by listening comprehension, by connotation and by the language itself.

The best example I can think of is how you explain the middle-ground between liking and loving someone. There isn’t a word in English, at least one that I can think of, that adequately explains the feeling of liking someone more than a casual acquaintance without the full-on connotation of love. Thus, the term “LIKE like.”

Person 1: “I like Chris.”

Person 2: “Do you like Chris, or do you LIKE like Chris?”

Okay, I admit that is probably a horrible example…

Which is a great example of how words can be limiting! (You fell right into that one, didn’t you?)

Anyways, the whole reason that I wrote this post was to share a link with you. But I won’t share the link until I explain who posted it first. My college friend Wendy (you might remember her from the Books for Cameroon project this past fall) amazes me with her ability to learn new languages and successfully interact in many cultures that are very different from each other.

Wendy was born in Taiwan, moved to Missouri in elementary school, studied and interned abroad in London and Paris, and, most recently, spent 2 years in Cameroon, West Africa, serving as a Peace Corps volunteer. She speaks more languages than anyone else I have ever met. She learns new ones for fun. One day, Wendy will probably rule the world, and be able to talk to everyone about it in their native languages.

She shared a link via her Twitter account from the Wall Street Journal on how language influences culture. The article goes beyond the cliche “how-many-words-for-snow-do-eskimos-have” and provides some very interesting facts on the effects of language and perception of reality on criminal justice, politics and economics – see the bit about Justin Timberlake, Janet Jackson and the wardrobe malfunction for proof.

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Filed under advertising, Career, Commentary, Market Research, Politics, Random but Fun

Buy Some Tickets…

Drink some wine, eat some chocolate and listen to jazz.

Join us for an evening of fine wines, hors d’oeuvres, chocolate and live jazz featuring Denise Thimes, an internationally known local artist. Help kick off United Way of Greater St. Louis’ campaign!

Tickets are $55/each for early birds through August 1st or $60/each leading up to the event. Only 400 tickets will be sold and must be purchased in advance. All proceeds benefit United Way of Greater St. Louis. We will be accepting canned food donations at the door.

PURCHASE TICKETS AT: http://www2.stl.unitedway.org/chocolatewineandallthatjazz

FOLLOW THE FUN ON FACEBOOK: http://www.facebook.com/#!/event.php?eid=136156093078875&ref=ts

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Filed under Uncategorized

BP Coffee Spill

This was just too funny not to share.

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Filed under Commentary, Green Marketing, Helpful Tips, Pop Culture, Random but Fun

Philip Zimbardo & Perspectives on Time

In my high school AP Psychology and Sociology classes, I learned a lot about Dr. Philip Zimbardo’s studies on the human mind and social interactions. One of the most famous might be his involvement in the prisoner/prison guard study.

I came across this animated video by RSA Animate today that I wanted to share immediately. It really made me think about what time zone I live in and how it affects my thoughts, actions and interactions with others.

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Filed under Pop Culture, Random but Fun, technology

Me and the Monster

One of the most popular search terms for people showing up at my blog used to be the Cookie Monster – because I posted a pic of the good ol’ C.M. in an old post and Google Images kept directing people here to check it out.

Since that traffic has slowed down, I guess I need a new C.M. pic to bring in the visitors.

So if you were thinking about making me my favorite dessert for my birthday (which is in FOUR MONTHS, PEOPLE!), first you would have to know what my favorite dessert is.

That would be cupcakes.

Then, you should think about making me these sweet Cookie Monster cupcakes.

Then, you should actually make them for me.

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Filed under Commentary, Helpful Tips, Random but Fun, Raves