They say a picture is worth a thousand words. Recently a client request came through my office for an illustrator that does real time drawings of meetings. The idea behind the concept is that written notes are more apt to be biased and meaning distorted than if an artist sketches the conversation. This was a [...]
Entries Tagged as ‘advertising’
March 8, 2010
Who is JD Power?
I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates. Who is this JD Power and why should I trust his associates? I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, [...]
March 2, 2010
Obsolescence
Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% [...]
December 8, 2009
Another day, another dime…
I usually try to avoid The Office, Dilbert or any other form of entertainment that is so painfully similar to my everyday office experiences that it cannot be funny. Then I started reading the Clients from Hell blog and found that sometimes these sorts of things can be humorous. Today, they posted a Dilbert cartoon: [...]
December 4, 2009
A Taste of the Good Life
I want to share this link with you (sent to my office by one of our clients who knows what’s up) to give you a taste of what I get to deal with on a daily basis. http://theoatmeal.com/comics/design_hell While at times it can be very frustrating (and humorous) to provide client services to people who [...]
October 1, 2009
Mad Men according to Sesame Street
AMC’s Mad Men is officially cultural phenomenon. Not because it won a ton of awards. Not because every blogger and Twitterer writes about them. Not even because Banana Republic launched a line of clothes inspired by the show. Mad Men has rocketed in the uber phenomenon status because cute little muppets are now teaching kids [...]
August 4, 2010
What’s in a nickname?
Just a quick post today as I’m busy with lots of exciting projects right now! You may have recently heard that Chevrolet sent a mandate that all brand communications should discontinue the use of “Chevy.” In a recent article from Ad Age, Al Reis discusses the value that a nickname brings a brand. He argues [...]
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