Entries Tagged as ‘advertising’

August 4, 2010

What’s in a nickname?

Just a quick post today as I’m busy with lots of exciting projects right now! You may have recently heard that Chevrolet sent a mandate that all brand communications should discontinue the use of “Chevy.” In a recent article from Ad Age, Al Reis discusses the value that a nickname brings a brand. He argues [...]

July 30, 2010

Worth 1,000 Words

They say a picture is worth a thousand words. Recently a client request came through my office for an illustrator that does real time drawings of meetings. The idea behind the concept is that written notes are more apt to be biased and meaning distorted than if an artist sketches the conversation. This was a [...]

April 4, 2010

When life hands you lemons…

Make Lemonade. Do yourself a favor and take 35 minutes to watch this documentary called Lemonade that chronicles the big things that former ad agency employees were able to do once they were given the gift of losing their job. During this recession, I have watched fellow colleagues get the pink slip. I have watched [...]

March 8, 2010

Who is JD Power?

I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates. Who is this JD Power and why should I trust his associates? I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, [...]

March 2, 2010

Obsolescence

Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% [...]

January 4, 2010

One Leg at a Time

Everyone wakes up in the morning and puts their pants on one leg at a time… Unless you are one of these guys, who pogo-sticks, roof-jumps or back-flips into their jeans. This would make a great viral video campaign for a clothing company.

December 8, 2009

Another day, another dime…

I usually try to avoid The Office, Dilbert or any other form of entertainment that is so painfully similar to my everyday office experiences that it cannot be funny. Then I started reading the Clients from Hell blog and found that sometimes these sorts of things can be humorous. Today, they posted a Dilbert cartoon: [...]

October 9, 2009

Friday Funday

Just wanted to a take a quick minute to wish everyone a happy Friday and a fun-filled weekend. Here’s a video from a Volkswagen campaign. They took an ordinary subway staircase and transformed it into a piano. Might not have *much* to do with driving a VW, but it is about brand awareness. They try [...]

October 1, 2009

Mad Men according to Sesame Street

AMC’s Mad Men is officially cultural phenomenon. Not because it won a ton of awards. Not because every blogger and Twitterer writes about them. Not even because Banana Republic launched a line of clothes inspired by the show. Mad Men has rocketed in the uber phenomenon status because cute little muppets are now teaching kids [...]