I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates. Who is this JD Power and why should I trust his associates? I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, [...]
Entries from March 2010
March 4, 2010
OK Go, you make me smile
It seems that every time a new OK Go music video comes out, I fall in love all over again. It reminds me of that Mouse Trap board game. Except way cooler. I love that OK, Go em braces not only having a good time with their music videos, but also the power of viral [...]
March 2, 2010
Obsolescence
Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books. Knowing that I work in interactive marketing where 99% [...]
March 17, 2010
Books IN Cameroon
In October, I wrote a post about Books for Cameroon. My college friend, Wendy, was putting together a monumental Peace Corps project to bring 22,000 books to more than 28 libraries across the West African country of Cameroon. She was just a few thousand dollars short of the funds needed to pay for a shipping [...]
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Tags: Cameroon, peace corps, books for cameroon, volunteers, West Africa, libraries, us, bureacracy, politicians