Entries from November 2008

November 17, 2008

It’s official

Exciting news! I finally forwarded www.colleenjaycox.com to this blog, thus eliminating the super ugly landing page I had up on the site before. The shoemaker’s children have no shoes and the interactive marketer hasn’t the time to build herself a web site. Such is life. But, lucky for you, you don’t have to type in [...]

November 14, 2008

Memorable? Yes. Appealing? No.

This is an Australian ad for the Kimberly-Clark tampon brand Kotex U. The company based the ad’s creative on research that the animated pet shares a moniker with a nickname for feminine private parts.

While it’s certainly an unforgettable commercial, I’m not sure it makes me want to go out and purchase their products.

Yikes.

November 13, 2008

Overused and overrated

After reading a post about the Most Irritating Phrases in the English Language on lemondrop.com, I couldn’t help but share them with you.

But first, here’s my top ten list…
1. Reinvent the wheel
2. Outside the box
3. Towards
4. [blank] associate (or any job titles that sound fancier than they really are)
5. Google it
6. Pwning some nubes
7. Vertical/horizontal market
8. Upstream/downstream
9. Ending sentences with prepositions
10. Significant other/life partner

November 12, 2008

Achoo…gle

I track hits on my blog as well as my client sites on a regular basis. And that tracking data includes what search engine terms people follow in order to get to a particular web page.

But now, Google has taken search engine tracking to a new level, extrapolating influenza outbreaks by location, based on searches for flu symptoms.

November 10, 2008

It’s alive!

I am proud to announce the launch of the brand new Mozaic web site. I have been working with a team on the concept, design and content of this site for over a year now and it’s finally up for your enjoyment.

I’d love to hear what you think!

Visit http://www.mozaicltd.com and soak it up.

November 10, 2008

Change is inevitable

I haven’t posted lately. Mainly because of the impending presidential election and my desire not to blog about it all the time.

I’ve been trying to keep my political posts focused on marketing and the Internet, in particular.

That being said, I just read a CNN article about the new web site that Obama & Biden set up to keep people informed of the transition.