It seems that every time a new OK Go music video comes out, I fall in love all over again.
It reminds me of that Mouse Trap board game. Except way cooler.
I love that OK, Go em braces not only having a good time with their music videos, but also the power of viral marketing and online distribution. Yay!
Two weeks ago, I attended a retirement luncheon for a co-worker. While I was busy grabbing a sub sandwich and slice of cake, I overheard the retiree talking to some others about how he first met the CEO of our company thirty years ago making books.
Knowing that I work in interactive marketing where 99% of our products are never even printed out onto a laser jet, I started reflecting on how much has changed in my industry, and our world, in the last thirty years.
My mom took computer classes where they used punch cards. My grandpa was on the original ARPAnet team. I remember the days of DOS. And here I am today.
I wonder what the future holds for technology, marketing, and, well, my life.
In a semi-related note, my childhood friend, Lauren, just had her first cover story published in Southwest Airlines Spirit magazine. Her article is about obsolescent technology. Read it! http://www.spiritmag.com/features/article/last_tech/
Just received some great news from an old friend who called to reassure me that what goes around, does, in fact, come around. I can’t say much other than that, but it’s good to know that karma is alive and well.
Remember that next time you need to make a decision between right and wrong.
Did you know that Haiti is considered the only 4th world country in the Western hemisphere?
That was before yesterday.
After a 7.0 earthquake, more than 3 million people are estimated to have been affected by collapsed buildings and infastructure. Hospitals can’t handle the demands of the injured earthquake victims. The presidential palace, parliament and other government buildings have collapsed. Important leaders, including France’s UN mission leader and the Catholic archbishop of Port au Prince are being reported among the dead.
This is an immense strain on the tiny country beyond the troubles they already faced.
American relief and government agencies have been put into action, preparing to send in rescue crews, Red Cross volunteers and a Naval hospital ship to help.
Please visit Chris Sacca’s site to read more about six ways you can help out Haitians.
Please help Haiti.
I think this video from JibJab sums up the year pretty well. All I have to say is… Peace out 2009. I didn’t like you anyway.
This video made me smile. I have never wanted to play the piano as bad as I do now! Anyone know what song this is?
I found this video on A Cup of Jo and here’s the back-story: “Elderly couple Fran and Marlo walked into the lobby of the Mayo Clinic for a checkup and spotted a piano. They’ve been married for a whopping 62 years, and Marlo turned 90 this year.” Yay Fran and Marlo!
I usually try to avoid The Office, Dilbert or any other form of entertainment that is so painfully similar to my everyday office experiences that it cannot be funny.
Then I started reading the Clients from Hell blog and found that sometimes these sorts of things can be humorous.
Today, they posted a Dilbert cartoon:
Not going to name names or anything, but seriously… this happens to me at least once a week.
I want to share this link with you (sent to my office by one of our clients who knows what’s up) to give you a taste of what I get to deal with on a daily basis.
http://theoatmeal.com/comics/design_hell
While at times it can be very frustrating (and humorous) to provide client services to people who do not understand web design and development, I really do enjoy educating people about the process.
Now if only they would trust me to provide them with good counsel!
March 8, 2010
Who is JD Power?
I keep seeing all of these commercials for products advertising that they have X number of awards from JD Power & Associates.
Who is this JD Power and why should I trust his associates?
I went to JDPower.com to try and figure that out. Turns out it is a marketing information company that does research, tracking, forecasting and consulting. They specialize in auto companies but have also expanded into other markets.
What weight does one of these awards have? It seems to me that this may be a rating that is lauded by the company but not valued by the typical consumer. Like many industry awards, most consumers don’t know what these awards mean, how a company goes about winning such an award, or what value is brought to a transaction when you work with an awarded company.
Am I right? I’d love to hear your thoughts on JD Power and other industry awards and their relevance to a purchase decision.
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Tags: award, consulting, consumer, customer service, forecasting, industry, JD Power, marketing information, purchase decision, research, tracking